Mr. Olympia 2009 09/24-27/2009 Las Vegas

Brutal Nutrition represented themselves with extra pizazz. Premium products, self competition, crazy mood, thumping music, and no limits. What are the specifics to the Brutal Challenge? Can you do a biceps curls 50 times in 1 minute with a 30 Kilogram weight? Long rows twisted in front of our stand. Everybody wanted to try the challenge. Brutal products with high quality ingredients helped the competitors meet the challenge. Besides the Brutal Challenge, there were live fighting shows to entertain the elated crowd. Two enormous, tattooed bodies. No words, no weapons, only tough cage fights. The show amazed the visitors and it become clear to everybody what the Brutal Philosophy is:

‘Being Brutal is not a fleeting fashion or an instantaneous fad. The Brutal mentality is not a suit that you just put on and say: yes, I am Brutal. The Brutal mentality has been with you since you were born and it will stay with you until the end. 

The Brutal mentality is like an inner demon that lives in you. Strength that others are afraid of, power that they respect. It is in you but you do not know about it, not yet. You have let is be oppressed by others rules. During your childhood they tried to squeeze every last drop of it out of you. You were raised to be a sheep, to be one in a million. Useless. Invaluable. Dispensable. 

We couldn't care less about the rules that others want to push down on our throats. We say: NO! You have to accept the demon in you. You have to accept yourself and be yourself. You have to change in order to stay alive out there. To get everything. A Brutal person is one who is brave enough to give himself over to his demon. Who steps out of the box because he knows that this is not his destiny. Look into yourself. Face the demon and accept that you were born to this.'

Who was in his top form. Lean muscles, shining skin, and power. He had a perfect body like Michelangelo's David. The Crowd was shouting "Jay!Jay!Jay!". It was no question who was the winner. He succeeded in reclaiming his champions status from former champion Dexter Jackson. Congratulations Jay!